Blog

4 ways to become more efficient in your customer communication

The world is changing rapidly, along with the needs of your customers. It is not enough to focus on the innovation, you also have to outsmart your competitors in this growing marketplace. It is becoming more difficult to remain unique and outstanding. Then what is the ideal solution?

Read more

Are you conscious enough in your customer communication?

A company that truly knows their customers knows what information its customers need and when. Video raises the stakes to broaden how that information is transferred. With engagement on everyone’s mind, take the time to understand where the use of personalized and interactive videos will truly delight your customer. The best timing is right after your customer has identified himself. This is the point when you can attack with the most forceful communication. For what purposes can you use personalized and interactive videos?

Read more

For what purpose do B2B companies use video marketing?

A recent survey in the USA asked 350 B2B marketing, agency and management professionals about their video marketing strategy. 98% of the respondents stated that they use online video content as part of their B2B communication strategy. Year over year the usage tends to increase and here are the most important purposes why companies apply online videos...

Read more

The benefits of personalization

Email is not dead! Have you noticed that more people seem to react to a Facebook message or an email if you address them one-by-one (e.g. by name, location, or field of interest), than if you send the same message to all of them, saying 'Hi Everyone'? Something like this is happening in the leading marketing agencies that are exploring the effects of personalised email communications.

Read more

Personalized Football ad

Recently we have come across a new, innovative technology that aims to disrupt and revolutionize the way advertisements work during football or soccer games.

Read more

Which video platform suits you better?

If you want to make a lasting impression in online video-marketing, YouTube is the platform you gotta go for. Facebook shows the “present”, whatever has happened yesterday is already miles away on your news-feed.

Read more

Youtube on your phone – viewing time & engagement

According to Youtube’s 2015 Q2 report, the average viewing time of their videos have increased by 60% when compared to the previous year. The same numbers, however, have doubled on mobile devices. Right now there are more people watching Youtube on their mobiles, than there are watching cable television in the USA.

Read more