Recently we have come across a new, innovative technology that aims to disrupt and revolutionize the way advertisements work during football or soccer games. The idea itself – which we thought was quite exciting – would dynamically change and alter the LED display on the side of the field. Europeans, for example, would no longer get BudLight ads during their favorite games, as Vizrt, the company behind the idea, would change the displays live, on air, depending on the region. And all of this is apparently seamlessly integrated, without it ever disturbing or disrupting the viewing experience. Both Vizrt and PersonalVideo share a common goal; to put an end to users getting bombarded by content that is irrelevant to them. In that spirit, we keep on working on creating unique content, tailored not only to your country or region, but to your own self.